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Agent Partner Program

Keep Your Client. Keep Your Commission.

You built the relationship. You keep it. When a listing stalls, when a property is too unique to comp, or when a seller needs a date certain, auction gives you a second tool instead of another price reduction.

The Deal

What You Get When You Partner With Will

You Keep Your Commission

As the listing agent you keep 3% or more, paid at closing and funded through the buyer's premium rather than out of your seller's proceeds.

You Stay the Agent

Your listing, your client, your showings, your relationship. Nothing about that changes.

Your Seller Pays No Commission

Commission is covered by the buyer. Your seller handles standard closing costs and nothing else.

We Run the Auction

Structure, terms, disclosures, marketing, the bidding platform, and the auction itself. You don't need to learn the auction business to offer it.

A Defined Close

Sold as-is, no contingencies, on a fixed timeline: 30 days of marketing, then approximately 30 days to close.

Fit

Which of Your Listings Belong at Auction

Property characteristics

  • As-is properties that need work
  • Unique or hard-to-comp homes with no clean comparables
  • Farm, recreational, and development land
  • Multifamily, rentals, and investment portfolios
  • Commercial buildings and industrial sites
  • Highly desirable property where competition would exceed the ask

Seller situations

  • Probate, inherited, and estate property
  • Foreclosure and pre-foreclosure
  • Trusts and guardianships
  • Divorce and partition
  • Relocation with a hard deadline
  • Sellers weighing a wholesaler's cash offer
Process

How the Partnership Works

1

You call

Describe the property and the seller's situation. You'll get an honest read on whether auction fits, including when auction is not the right solution for you and your client.

2

We consult together

Will joins you and your seller to walk through auction strategy, reserve, and terms. You stay in the lead, but now we're a team.

3

We prepare and market

Photography, drone, signage, direct mail, digital campaigns, MLS, and the auction platform.

4

Auction day

Bidding closes, the high bidder signs and deposits, and the property is under contract with no contingencies.

5

You get paid at closing

Roughly 30 days later.

FAQ

Agent FAQ

Do I keep my commission?
Yes. You're paid at closing as the listing agent, funded through the buyer's premium rather than out of your seller's proceeds, and typically on a higher number than a standard listing would have brought. Most partners see that on their first one.
Do I stay the agent of record?
Yes. It remains your listing and your client. You keep the MLS listing and stay involved through closing.
Will you go around me to my client?
No. The referral relationship is the business. An agent who sends one auction and has a good experience sends more: that only works if you're protected, and we'd rather have the next ten than one.
What if my seller is nervous about auction?
Most hesitation comes from assuming auction means a fire sale. In a reserve auction the seller approves a confidential minimum price in advance and is never obligated to sell below it. Will will walk your seller through the process, the reserve, and realistic expectations before anything is committed.
Can I refer buyers as well as sellers?
Yes. Buyer's agents are welcome and compensated on auction purchases.
What if I've never done an auction before?
You don't need auction expertise: that's what you're bringing Will in for.

We're Your Partner, Not Your Competition.

Send a Property for Review →Call (614) 849-2525